Nostalgic Junk Foodies can Now Celebrate
"Two of the most iconic and least nutritious symbols of American consumerism may be about to join in commercial wedlock.
A deal is near for two private-equity shops to buy Twinkie and other cake brands from Hostess, the American baker that declared bankruptcy last fall, according to the Wall Street Journal. The buyers are Apollo Global Management, the giant buyout firm, and C. Dean Metropoulos, best known for owning Pabst Blue Ribbon beer.
Pabst and Twinkies both enjoy loyal customers, who value low-cost and low-fuss snacks, and ironic followers, who see the brands as the edible equivalent of trucker hats. In that sense, Twinkies and PBR may be the quintessential American lunch."
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Owner of Pabst Blue Ribbon in deal to buy Twinkies - Quartz:
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